OH, HELLO...
"They don't buy what you do, they buy why you do it." - Simon Sinek
I boogie to hip hop, punk, house, techno and rock n' roll, but if you REALLY want me to dance, play ABBA. Ok, that felt good to get out. Now something I'm not ashamed to say...
Early in my career, someone told me working in a creative field, marketing the arts, isn't a day job. It's a lifestyle. Lucky for me, incorporating both music and the visual arts into one vocation comes naturally.
For the past 17+ years I've been elbow deep in marketing, art direction, project management, and the many different roles of event production. I've been a key producer of small events as well as festivals that draw 100,000+ attendees, from art shows to live concerts to immersive environments. I started out shivering on the cold streets of Chicago, promoting hip hop concerts as Cold Grums Productions (get it?), then as a founding partner of North Coast Music Festival, and most recently the Marketing Director of React Presents.
It's been a modest hustle.
My passion for art-centric experiences drives me to stay connected to forward-thinking culture and ever-evolving digital and traditional marketing strategies, grounded in data and driven by performance.
My vision, focus, attention to detail, and lead-by-example attitude guides me while managing large projects and campaigns, many times involving hundreds of people with one goal, allowing me to forge invaluable relationships along the way, for which I am forever grateful. It's the strong relationships that are born from being in the trenches together that I value most.
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Last but not least, I believe in giving back. Sounds cheesy? Yes. True? Also yes. Art and culture comes from the ground up and if we're lucky enough to have a sustained career working within, we all have a duty to support and nurture it for those that come after us.
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I look forward to being in the trenches with you.
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